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Fractional GTM Strategy, HubSpot Architecture & AI-Powered RevOps

I help founders and teams build go-to-market strategy, CRM systems, and AI-powered workflows that actually scale.

What I Do

Go-to-Market Strategy
Discovery, roadmap-building, and channel strategy for founders and leadership teams — from market positioning through execution planning.

HubSpot Architecture & Setup
Build or rebuild your HubSpot instance with clean objects, smart relationships, and scalable structure.

CRM Data Cleanup & Governance
Untangle duplicates, enrich records, fix bad associations, and create data rules that keep systems healthy.

Automation & AI-Powered Workflow Design
Lifecycle stages, lead routing, pipeline logic, scoring systems, and AI-augmented workflows that reduce manual work across Sales, Marketing, and CS.

Integration Support
Audit and configure integrations (Dynamics, Salesforce, TMS/SaaS tools, custom objects, APIs) and clean up sync logic.

Reporting & Dashboards
Executive reporting, attribution setup, W-model, MoM trending dashboards, and data quality monitoring.

Onboarding, Training & Documentation
Help teams adopt HubSpot confidently with clear guidance, documentation, and best-practice playbooks.

Why Teams Work With Me

• I've built and run my own GTM strategy work for founders, so I know what it takes to go from idea to execution.

• I'm hands-on and fast — no bloated consulting nonsense.

• I understand how Marketing, Sales, and Ops actually use HubSpot.

• I can untangle years of data chaos without disrupting active teams.

• I document everything, set standards, and leave you with a stable system.

• I care about the work — the details matter, the structure matters, and the data definitely matters.